2. Edit images. Make sure vertical is vertical and color is true. Get rid of dust, scratches, and anything that might distract the viewer from your creative work.

3. Keep it simple. Avoid making the viewer download extra plugins, click through splash pages, or open a particular browser. Use video, audio, and animation purposefully. Make navigation easy and consistent.

4. Be selective. Strategically illustrate your range of skills, services, products and ideas.

5. Stay current.  Update information and keep the site fresh new work and items.

6. Link up. Find other sites that will offer reciprocal links, especially professional organizations.

7. Connect. Put your website address on business cards, letterhead, and all other marketing materials.